FIKA

Due to heavily restrictive regulations around marketing materials for THC products, a constant work around attitude was maintained to ensure standards were upheld while finding room for exploration and innovation in a space that requires extensive understanding of provincial bylaws and industry guidelines.

Nromalization was a key component of working with these brands. Much like tobacco and alcohol before it, overcoming historical stigma was an integral part of mt work with these brands. Overtime, through thoughtful in-store design and user-friendly marketing communications, FIKA and their accompanying collaborating brands have been able to integrate themselves amongst other major markets across Canada.

Working in-house and through freelance collaboration, this collection includes deliverables designed for Cannabis brands across Canada. Brands include CPG manufacturers and retailers respectively: FIKA, Thinker, AHLOT, Ganjika House, and Spinach.

Connecting with brands primarily based in the Greater Toronto Area, I collaborated with marketing and merchandizing departments respectively to execute brand deliverables and marketing campaigns. These include: product launches, promotional campaigns, merch/apparel drops, CBG packaging/print production, interior/exterior signage, POS screen design, and web design updates.