HONG KONG.
Delivering multimedia design solutions for Asia-based clients in private insurance, fashion, and various service-based industries. Reporting to and collaborating with creative directors, copywriters, production designers, and other creative specialists in accordance to individual project and client needs.
Delivering multimedia design solutions within the design and experiential marketing departments. Reporting to Chief Creative Officer, working with Senior Designers and Project Managers to deliver work according to client timelines and budgets.
Branding design systems and omni-channel marketing campaigns. Wireframing and prototyping interactive web design and motion graphics. Delivering production-ready CPG packaging and exhibition wayfinding signage. Clients include Virgin Airlines, Inter Miami FC, Marlboro, Atlanta Seahawks, Hokkaido Nippon-Ham Fighters, and various high profile music industry figures.
Developed and executed B2B/B2C digital marketing campaigns for Fabcycle:
a textiles supply chain company working with brands like Lululemon and Arcteryx promoting sustainable production practices within the technical apparel industry.
Ensured a cohesive, intuitive brand experience across digital platforms/channels. Adapting UX team’s interface for web, newsletters, pitch decks, and advertising. Leveraged SEO and automation marketing tools for targeted ad campaigns. Developing scalable assets and design systems for mobile app launch.
Collaborating with marketing and store design/merchandising teams to execute yearly brand deliverables and multimedia campaigns, ensuring a cohesive brand experience across subsidiaries to enhance social outreach and drive sales growth.
Conceptualizing B2B/B2C omni-channel marketing campaignsProducing retail signage systems and motion graphics for in-store POS display. Ensuring compliance with print production specs and provincial regulations.
Operated remotely across Canada, Southern Europe, and East Asia
Operating within the marketing department delivering CPG brand deliverables, targeting B2B retailers and wholesale distributors via brand launch events, pop-up experiential marketing, and targeted digital advertising campaigns.
Updating and maintaining brand website for promotional and UX purposesExpanded social outreach through product photography, merch collections. etc. Ensuring packaging compliance with production specs and federal regulations. Managed creative assets for subsidiary brand launch events, and creative collateral for retailer pop-ups and tradeshow partnerships.
Delivered branding and production solutions within the DMS marketing team. Reporting to senior designers and web developers to ensure deliverables align with client expectations, budgets, and print production industry standards.
Created brand guidelines, infographics, web components, and design collateral. Clients include hospitality groups, law firms, real estate developers, etc. Maintained client relationships and presented work directly to stakeholders. Working remotely with team members across North America and Western Europe, balancing time zones and project timelines accordingly.
Independently managing interdisciplinary design projects end-to-end for brands and businesses across North America and East Asia within a diverse range of creative industries.
Providing additional comprehensive strategy sessions and consultation. Delivering comprehensive brand identities with modular design systems. Conceptualizing omni-channel marketing campaigns. Creating responsive, user-friendly web designs tailored to client needs. Presenting work directly to stakeholders and maintaining client relationships.
Received a Bachelors in Design degree from the Wilson School of Design at Kwantlen Polytechnic University, via the GDMA (Graphic Design for Marketing) program.
Academic studies covering a diveres range of design software, marketing strategy, UX/UI principles, and print production standards.