AIA

It was integral to AIA's new brand identity that a sense of trust and reliability be evoked at every corner. Utilizing the various cylindrical tower systems in varying scales of complexities to help differentiate between categories of services/sectors within AIA's larger network of insurance options.

Utilizing sleek animation styles with bright, optimistic imagery was integral, featuring a cast of faces that reflected the growing network of AIA's target audience across East Asia. Given the scale of AIA's outreach, we prepared design guidelines and working templates for a variety of on-and-offline communication channels including: Offsite events/conference signage systems, web design, kiosk screen design, and other major touchpoints to reach AIA insurance holders in the moments that truly matter.

The final deliverables of the AIA project consisted of a comprehensive collection of modular design systems for print and digital mediums, taking into consideration the various spaces that AIA operates within (Trade shows, conferences, digital marketing, internal newsletter systems, etc.).
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The pipeline/elevation compositions served as a primrary tether throughout the majority of design output. These design systems have now been dispersed throughout AIA's presence across the entirety of East Asia and Oceania.