MORPHINE is a workwear apparel startup based in Seoul, South Korea.

After connecting with the team in Seoul and discussing their priorities as a brand and a business, I took on MORPHINE as a personal client to diversify my professional experience with apparel and E-Commerce design.

Tasked with a website update, packaging, and promotional materials for their drop-based release schedule, we started by thoroughly breaking down the vision the client had for their brand. The brand already had a wordmark, with a rudimentary website set up to start with. Very counterculture, with sustainability and production ethics in mind (MORPHINE produces all their products domestically, relying on minimal outside interference in their labour practices and values).

I crafted a very texture-oriented visual identity that pulled from the material selections featured in older Korean newspapers, punk editorial magazines, and use of recycled materials. The packaging, in particular, was designed to utilize recycled paper and minimal ink to create a hand-crafted aesthetic for branded delivery packaging (Being a primarily E-Commerce based business).