Over the course of 3-4 months, we would routinely meet with our client virtually to review each stage of the branding/web design process. The revised logo/wordmark, which can be seen throughout the assets displayed on my portfolio site’s subpage, was based on concert topology and stadium seating arrangements.
I was directly responsible for the newsletter/promotion design, staging specs visuals and templating, as well as collaborating with the rest of the design team to contribute to the early branding concepts and assisting in arranging the new brand guideline.
Our final deliverables included a comprehensive graphic standards manual, relaunched website, newsletter templates, customized plotting graphs for technical lighting specs, and additional merchandizing to support the rebrand activation.
The corresponding creative collateral went on to be featured at numerous concert venues throughout cities in the East Coast of North America, contributing to a cohesive brand experience centring around concert visuals and the passionate communities that fuel every show. Retainer venue clients were added to the CRM newsletter program to maintain ongoing relationships and book new projects/venues.
CPG CLIENT SHOWCASE
VISUAL DESIGN, WEB DESIGN, MARKETING CMNS
2022
