CROSSROADS PRODUCTIONS

Given the priority of showcasing the film/production quality, we opted for a monochromatic colour palette. The wordmark's stylized "R" and "S" represent a winding road, a callback to the significance of journey's and story telling in film, as well as the founding member's shared journey to Canada.

The goal with the website was to retain a "wireframe" aesthetic that better showcased the striking visuals provided by Crossroads. Films of any form, are stories. They must speak for themselves. Interactive elements, type exclusion/difference effects, and other features were implemented to enhance the overall navigation experience.  

Our final deliverables included a comprehensive brand guideline, a responsive web design experience, and an on-site uniform for crew members to wear. The brand guideline featured a modular logo system, with accompanying scalable type hierarchies and colour palettes. The final website prioritized cinematography, to ensure the diverse portfolio of work the company had produced was placed front-and-centre for viewers to explore at ease. After initial UX exploration and critique, a series of responsive hover features were implimented to improve the overall website navigation experience.