Crossroads Productions is an Ontario-based video production Agency—A subsidiary of Migrant Arts, specializing in crafting engaging, culturally conscious video content for brands and musicians. Founded by a team of directors, producers, and cinematographers with a shared Canadian immigrant experience.

Tasked with establishing a visual identity, production staff uniforms, and a website to showcase their work, the client left me with extensive creative freedom from the project's initial consultation. Given the priority of showcasing the film/production quality, we opted for a monochromatic colour palette. The wordmark's stylized "R" and "S" represent a winding road, a callback to the significance of journey's and story telling in film, as well as the founding member's shared journey to Canada.

The goal with the website was to retain a "wireframe" aesthetic that better showcased the striking visuals provided by Crossroads.
Films of any form, are stories. They must speak for themselves. Interactive elements, type exclusion/difference effects, and other features were implemented to enhance the overall navigation experience.