PORTAL

As part of the launch, standard trade assets, packaging, and promotional motion graphic material was developed to accompany the E-Commerce web experience for wholesalers and retail representatives. After initial drafts were revised and eventually approved by the client, our team moved forward with developing a series of modular visuals that could be used interchangably for new flavours and products as they emerged onto the market. Key components included a "H.U.D" styled framing system and a blueprint treatment on all products to mirror the science-fiction inspiration they shared with us.

The centrefold of the project was the brand launch video, integrating After Effects animations with samples pulled from Midjourney-prompted special effects to achieve a cinematic feel to the final product.

Accompanying the digital and print trade assets delivered to the client, a special request was made with tradeshows and conventions in mind: an immersive portable experience to reflect the "other-worldly" vision of the brand. After numberous concepts were discussed with stakeholders, we landed on a portable futuristic pod with an external tablet.

Tradeshow attendees can select a "Portal" from the external tablet, and look inside the pod for a warped immersive view into the brand's world. Using angled mirrors lined along the interior of the pod, coupled with a base screen at the bottom, the effects of the video are amplified creating a surrealist effect that pulls the viewer in - much like a portal.