VEEV GLOBAL

With a rapidly adaptive and competitive market, VEEV continues to grow and accommodate for various requirements and regulations depending on the region of which their products are being promoted. An in-depth understanding of regional standards and legal perameters was integral to the continued success of VEEV's B2B wholesale success.

The signature "V" figure that's utilized across all brand assets allows for a wide exploration of texture and expression while maintaining a cohesive visual identity regardless of flavour profile or context. Our team developed a series of interchangable components library that helped streamline the process of arranging marketing materials and E-Commerce assets on an ongoing basis.

Ongoing deliverables included in-store retail displays, CRM/Newsletter design, social media content, E-Commerce experience design/visual assets, and brand activation event collateral. Collaborating with our Experiential Marketing department, we built out additional pop-up event materials based on existing creative at a larger-than-life scale to best utilize the VEEV brand name.

Variations on all deliverables were built for omni-channel outreach, via print and digital mediums. Additionally, due to Canada's bilingual population, all assets were delivered using English and French to account for language barriers and national languages. As a result, VEEV has continued to rapidly expand across Canada as a leading vape brand amongst it's many competitors.