VEEV is a contemporary electronic cigarette brand owned by Phillip Morris International (PMI), with expanding global markets across North America and Western Europe. As part of the design team, I was responsible for developing digital and print promotional assets for various product launches and experiential marketing events for the VEEV brand in bilingual formatting. Adhering to a cohesive branding experience, VEEV's continued efforts to provide e-cig products at competitive rates have been a cornerstone of the creative assets our team has delivered on an ongoing basis.

With a rapidly adaptive and competitive market, VEEV continues to grow and accommodate for various requirements and regulations depending on the region of which their products are being promoted. Creative assets include in-store retail displays, CRM/Newsletter design, social media content, E-Commerce experience design, and brand activation event assets. The signature "V" figure that's utilized across all brand assets allows for a wide exploration of texture and expression while maintaining a cohesive visual identity regardless of flavour profile or context.